December 1, 2022
UPDATE
Apple (RED) turns to raise awareness for World AIDS Day
Apple customers have guaranteed care and support services for more than 11 million people living with HIV/AIDS
For the past 16 years, Apple and its customers have joined the global fight to end AIDS. Apple’s partnership with (RED) supports the Global Fund, which provides access to health services to millions of people in the communities most in need in sub-Saharan Africa – including to important work in rural communities, and support for pregnant women and their families. Over the past three years, funds have also been used to reduce the impact of COVID-19 on these communities.
Since 2006, more than a quarter of a billion dollars in Apple support funds have helped provide care and support services for more than 11 million people and distributed more than 197 million HIV test. Apple’s support has helped over 5 million HIV positive mothers prevent passing the virus to their babies.
The fund includes support for community health workers like Mama Esther, who provide love, care and access to treatment in their communities. For more than 15 years, he has been away boom to boom (door to door) in the Maasai community in Tanzania, providing health services in the home, encouraging people to visit the local clinic, and helping the pregnant women to participate in the care of the family and the family. Mama Esther is able to do this important work in her rural community in part because of the monthly stipend she receives from the Global Fund.
During one of her visits to the community, Mama Esther met Neema, who was pregnant and very ill. Mama Esther encouraged her to get tested for HIV at the Mto wa Mbu Community Clinic, where Neema tested positive for the virus. Fortunately, Neema immediately started antiretroviral therapy – soon after, she gave birth to an HIV-free baby.
Neema’s story is an example of the care and support Apple’s customers have received.
In celebration of World AIDS Day, Apple is offering new ways for consumers to continue to support the World Fund, raise awareness, and learn more about the fight to end it. in HIV/AIDS.
Choose (Red) This Holiday Season
The best range of RED products are available this holiday season across iPhone 14, iPhone 14 Plus, iPhone SE, and Apple Watch Series 8.
A variety of RED products are available, including Silicone Case and MagSafe for iPhone 14 and iPhone 14 Plus, as well as Apple Watch Sport Loop, Sport Band, and Solo Loop Braided bands. A portion of the proceeds from every (PRODUCT)RED purchase will go to the Global Fund to fight AIDS and reduce the impact of COVID-19 and (RED).
Apple Watch users can show support with a selection of seven red Apple Watch faces available for download at apple.com/product-red.1 Once downloaded, users can increase visibility by sharing these faces with other Apple Watch users.
Expand the View
To raise awareness of World AIDS Day, Apple is using its platform and services to raise awareness of the effort to end HIV/AIDS and create opportunities for its customers to learn more .
Around the world, hundreds of Apple Store locations are marking the day with new windows and product displays, making it easy for customers to learn about (PRODUCT)RED and support the Global Fund and their holiday shopping.
On the App Store, consumers can learn more about Preppy, an app that helps people living with HIV by making it easier for them to follow PrEP (and pre-exposure prophylaxis ) and maintain very happy relationships. By taking PrEP daily or periodically, users can prevent the disease, the app can help them maintain the goal of PrEP, including check-ups PrEP, adding information to the calendar, and saving test results.
In the US, Apple Books features a collection of books and audiobooks, including fiction about the global fight against HIV/AIDS and fiction from around the world. Apple TV app users can explore a powerful collection of shows and movies on the Watch Now tab that highlight the human cost of HIV/AIDS. And Apple Music features a unique selection of music programs, radio episodes, and more for subscribers to enjoy throughout the day.
- Requires iOS 16 or later and watchOS 9 and Apple Watch Series 4 or later.
Press Contact
Aushawna Collins
Apple
(408) 974-1310
Apple Media Helpline
(408) 974-2042
