- Combined under Auto Glass Now by 2023, Driven Brands is poised for growth to become the number two player in the US auto glass service category
- Rebranding involves migrating to a single sales process and standard operating system that lays the foundation for a growing customer base.
- Driven Brands has completed 10th acquisition, adding to Auto Glass Now’s growing position as the number two player in the US car glass service category.
CHARLOTTE, NC, December 5, 2022 /PRNewswire/ — Driven Brands Holdings Inc. (NASDAQ: DRVN) (“Driven Brands” or the “Company”) today announced that its auto glass service will be transitioning to the Auto Glass Now (“AGN”) brand beginning on January 2023. Since entering the American glass industry less than a year ago, Driven Brands has grown to approximately 175 locations and more than 700 mobile units through a series of acquisitions and growth. the pipeline of green space and ten sales, including the acquisition of Discount Auto Glass was closed. today.
Auto Glass Now’s new brand will focus on fast, friendly, and close customer value.
Over the course of 2023, the Company will move its sites under Auto Glass Now and publish updated signs online, in advertisements, on new and renovated buildings, and on its vans. portable. Auto Glass Now is rooted in a legacy of local experts providing exceptional service, and is now focused on providing a “wow experience” that by making auto glass service fast, friendly, and easy. As part of this rebranding, all homes and vans will be retrofitted with the latest equipment and tools in the industry to ensure the quality of auto glass repair for any make or model.
“This rebranding, updated communication technology, and promotional activities will not only provide us with a powerful platform to highlight our difference as a national retail brand, but will also improve the experience for our sales and marketing business,” he said. Michael Macaluso, EVP and president of the Paint, Collision, and Glass division. “Furthermore, it gives us an amazing position to continue our national expansion through tuck-in M&A activity and green space, which has helped us become a second player in the US glass service category just a few short months after entering this space. I couldn’t be more excited to see what this talented team is accomplishing under one brand, uniform technology platform, and go-to-market standards.”
Auto Glass Now, the second largest auto glass service provider, will continue to leverage the strengths of Driven Brands’ shared services such as data analytics, direct-to-consumer marketing, sales, and business administration including Company insurance and shipping.
“As we measure our fast-growing country under one unified brand, we will improve our position with our B2C customers and begin to open a significant opportunity to improve our B2B capabilities. by expanding our glass services to our existing insurance, shipping. , and other business relationships within the large Driven Brands portfolio,” said Macaluso. “We are proud to welcome all of these leading companies into our auto glass family with the Auto Glass Now brand. We are excited to move forward together and stay local in each community we serve and build in. on peer-to-peer customer service.”
Visit DrivenBrands.com for more information.
About Driven Brands
Driven Brands™, headquarters in Charlotte, NCthe largest domestic car service company North America, provides a wide range of automotive and commercial vehicle needs, including paint, collision, glass, auto repair, oil change, car maintenance and washing. Driven Brands is the parent company of some of the North America leading automotive service businesses including Take 5 Fuel®, Take 5 Car Wash®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR ®. Driven Brands has more than 4,700 locations in 15 countries, and serves over 50 million vehicles annually. The Driven Brands network is where it comes from $1.9 billion in annual income from more than $5.3 billion in public procurement practices.
Our Paint, Collision & Glass division includes our auto repair service brands, ABRA, CARSTAR, and Fix Auto. USA; our 50-year-old automotive paint brand, Maaco; and our North American brands of premium glass, replacement, and customization, including UniglassPlus, VitroPlus, Auto Glass Now, and Jack Morris Auto Glass. These businesses serve retail, insurance, and shipping customers, and provide third party claims handling solutions for the Canadian market.
SOURCE Driven Brands
