According to Charged Up Entertainment CEO and local hip hop legend Noah Oddo, the Cleveland Guardians have accused the company of infringing on their team’s new logo. Oddo stated that Cleveland Guardians lawyers contacted him and demanded that he give up the Charged Up logo or waive his legal rights to protect the brand. Oddo claims the Cleveland Guardians’ claim is baseless, as Charged Up Entertainment has been using its logo since 2015 and has never received any complaints of confusion in the marketplace.
The United States Patent Office has approved the logo to continue, but the Cleveland Guardians baseball club has filed an objection to a request to trademark the Charged Up Entertainment logo, which has been in use since 2015.
The Cleveland Guardians’ logo is reportedly a simple collegiate “C,” while the Charged Up logo is a “C” with different lines and a lightning bolt, according to Oddo.
Charged Up Entertainment “C” VS Cleveland Guardians “C”
The original registration on July 21, 2022 states the following:
The Cleveland Guardians Baseball Company, LLC opposes the registration of the mark C and Design by Charged Up Entertainment Intl LLC in International Class 25 for “Hats; Trousers; Sweaters; t-shirts; Ski Masks” based on the allegation that the Cleveland Guardians Baseball Company has used similar marks in connection with baseball games and exhibition services and a wide variety of goods and services, including clothing, toys, sporting goods and novelties for a long time. time before January 25, 2019, Charged Up Entertainment’s claimed first use date.
The Cleveland Guardians Baseball Company has federal registrations and applications for its marks in various classes, including international classes 9, 14, 16, 18, 21, 25, 28 and 41, and an Ohio registration in class 25. The company has also introduced and advertised sales and distribution of goods and services bearing their marks and offering such goods and services in commerce.
The Cleveland Guardians Baseball Company believes that registration of the Charged Up Entertainment mark will cause confusion, mistake or deception among consumers, dilute the distinctiveness of its marks and cause damage to its reputation and goodwill.
Here is a link to the paperwork: HERE
It is also not clear what the resolution of the case may be. It is possible that the court can rule in favor of either party or that a settlement can be reached out of court. It should be noted that the Cleveland Guardians have not yet commented on the situation, so it is difficult to give a more accurate picture of what is happening. This case is ongoing and we will keep you updated.
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