If you were online, and especially on Tumblr, the weekend of the 18th-20th. november, you must have heard of Goncharov (1973). Widely considered one of Martin Scorsesethe lost masterpieces of the mafia movie, it was released in 1973 but was suppressed in the states for various reasons. Otherwise, it was never released. Or, in another timeline, Goncharov won several awards and is already in Reference library. Everyone agrees that this is all true.
With all sincerity, Goncharov (1973) is (if you hadn’t already guessed) a completely made-up film. What’s happened on Tumblr in just a few days is nothing less than a magnificent corpse of collective unreality, all started by a fake movie poster made by a Tumblr user. Beelzebub, based on an image of a knockoff merchandising boot. Beelzeebub, a full-time artist who lives in the Czech Republic, spoke to io9 by phone last night and said the response was “wonderful, but very overwhelming.”
Although the original post by user truffle mushroom is two years old, after Beelzeebub’s posted his fans on November 18, Tumblr users took Goncharov (1973) and began to engage in a mass myth. Within days, the film had a huge fan base, featuring an ever-expanding cast, multiple storylines that many users generally agree on, gift sets, fanart, universal themes and visuals, and even pseudo-essays from published academics. in unreal magazines. The easiest way to find out what’s going on is to explore #goncharov tag on Tumblr.
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The energy, mass, and solitary fervor with which Tumblr has wholeheartedly embraced this “lost Scorsese film” is an inspiring example of collective storytelling and the spontaneous generation of fans, inspired by the community itself. Essentially, Goncharov (1973) is not a movie, but a game. And only Tumblr knows the rules, because the rules of Goncharov (1973) are Tumblr’s own rules.
What is Goncharov (1973) about?
A special plot of Goncharov (1973) are, as expected, mercury. Most people would agree Goncharov (1973) is the story of a group of Russian mobsters living in Naples. What is absolutely true is that Goncharov (1973) Starring Robert de Niro as Lo Straniero/Goncharov, Harvey Keitel as Andrey (or Andrei) “The Banker” Daddano and Cybill Shepherd as Katya Michailov. Al Pacino also appears as Mario Ambrosini and Gene Hackman as Joseph “Ice Pick Joe” Morelli.
These characters were all created by Beelzeebub, who illustrated and named them, and who also stated (on the poster) that the film was written by Matteo JWHJ 0715 and directed by Martin Scorsese. These are the only truths about Goncharov (1973), but even then people want to imagine that it was actually directed by Matteo JWHJ 0715 and not Martin Scorsese, but that’s a fan problem. The truth is right there on the poster! There is also a second female lead, Sofia, played by Sophia Loren, although she was added to the fanon after the poster was created. According to Beelzeebub, “What makes this fandom unique is that aside from the character’s names, there is no other canon. People can do whatever they want.”
Beelzeebub was inspired to create the characters and the poster because they thought it was something that “maybe 10 of my housemates would like.” They’ve made fake movie posters before, so the fact that it was a movie based on merchandise (generally believed to be a computer-generated misprint of the image) Gomorrah) “just seemed funny.” Naturally, Beelzeebub is a big Scorsese fan, and while they’re “shocked” by the reaction, they say they’re having a lot of fun watching it all happen.
Fandom seems to agree that Goncharov is a Russian criminal of some sort who has come to Naples with his wife, Katya. There is a lot of murder. Goncharov and Andrey (and also sometimes Goncharov and Mario) have a hidden homoerotic tension that stems from their concerns about time and legacy. Katya and Sofia are doing their best to stay under the radar and also explore their own personalities, while dealing with a lot of forbidden fruit metaphors and the idea of women as the originators of sin. You can see that Scorsese’s own work has played into these ideas. Much of this is up for debate.
How do you play? Goncharov (1973)?
The game is easy to understand. You are playing someone who has seen Goncharov (1973), Scorsese’s lost masterpiece, and you posted about it on Tumblr. You can post by adding captions to the photo like creating fanart, gift sets, or even threads about costume design. You can participate in live filmmaking/filmmaking; one example is powerbottombrucespringsteenshort message from:
“When Katya said ‘Of course we’re in love.’ That’s why I tried to shoot you.” And Goncharov said “If we were really in love, you wouldn’t have missed it.” 😵💫😵💫😵💫.”
Which then spurred a cascading reaction and world-building, culminating sword-of-stardusthis answer;
“That, and then when Andrey kills Goncharov at the end… Andrey didn’t miss.”
You can also play Goncharov (1973) by posting memes, using common formats on the image and increasing the community’s understanding of the reaction to the image, which is imitating fans. This is a transition that usually involves both visual additions and scene building. The OT3 entry after hannycat922 is a great example of this.
In addition, you can play by posting meta answers about the picture, moving Goncharov from the real world and anchor it in a kind of uncanny valley of unreality. So you can play by posting bits like my own Goncharov post — which read simply: “I don’t have time to obsess over Goncharov again, I won’t, I saw her in college 10 years ago and I was mentally ill for three semesters” — but also fake Letterboxd reviews, newspaper clippingsand excerpts from pseudo-academic articles and essays.
This is where people like it wonderman-and-sons are writing posts starting with “chapter 5.2: Roman soldier or Dane? Goncharov (1973) and the postmodern framework” and end with “—Francine Rubek, Violent Joy, Violent End: On Queer Readings of Masculine Tragedy (2003, Oxford University Press)” This is also where we get entries like clementine-keshwriting, beginning “Extract from Haunted by the Narrative: Fictional Fiction at the End of the Early Internet Era, by H. Ma and T. O’Neill. Published in Journal of Digital Archaeology, Issue 43, p. 87-93, May 2094.” (Also, this postby loverboygf, made me laugh.)
It should be noted that there is already fanfiction of Goncharov (1973), where people are rewriting a movie that was never made. More or less overnight, a fake movie poster has inspired over 300 pieces of fanfiction. While Archive of Our Own operates outside of Tumblr, the two communities are intricately linked. Posting on AO3 is another way to play the game seriously and consciously Goncharov (1973).
I’m sure there are other ways to play; I can’t list them all. But most posts seem to fit into one or more of these three categories. Regardless of taxonomy, all users play Goncharov (1973) apply the universally accepted aesthetic and community of Tumblr culture in a way that is entirely unique to the social media site. There are no rules beyond Tumblr’s unspoken rules, which are generally pretty flexible to begin with.
Why do people care? Goncharov (1973)?
Indeed, essays will be written about all of this Goncharov (1973) phenomenon, but there seem to be a few key reasons why this game has taken off on Tumblr. The first is that Tumblr has fostered a culture that loves in-jokes. When one user posted a tongue-in-cheek to boot statement that simply said “this idiot hasn’t seen goncharov” everyone bought in. The backbone of fictional storytelling, the “yes-and” approach to fandom has always been a part of Tumblr culture, and as people continued to add to the mythos of this pseudo-film, they added their fan favorites while keeping their expressions grounded in Tumblr culture. . After all, playfulness, enthusiasm, and fans are the essence of Tumblr’s user base.
Another reason people get stuck Goncharov (1973) is because Scorsese has a distinct aesthetic, especially when it comes to mob movies, a massive body of work, and a cast he’s consistently worked with. So apart from the fact that it was fun creating a fake Scorsese movie from the 70s, it was too easy. Even as details moved across the page, themes, ideas and pillars Goncharov (1973) remained unaffected by the established archetypes, motivations, and societal understandings of the genre within which Tumblr users work as well as the user’s understanding of Scorsese’s own (real) films.
Goncharov (1973) is also a new, shiny, and ultimately incredibly low-stakes fan. It is not really real, therefore everyone is right, and no one really has a unilateral say in what is or isn’t true. It takes the subjectivity of interpretation and goes a step further, creating a subjective text, bypassing the media and going straight to critical analysis and society.
Gaslight, Gatekeep, Goncharov
Within Tumblr culture is a deep sense of both playfulness and absurdity. Creating an entire movie and its history within American filmmaking based on a single piece of fanart made in jest after a misprinted shoe ad that went half-baked two years ago should feel weirder than it is. But for Tumblr, it’s not weird simply because Goncharov (1973) is a native Tumblr game that you can only play on Tumblr. It’s an expressive culmination of fan culture, analysis and an incredible celebration of the creativity at the heart of the social medium. Its importance Goncharov (1973) is not the canon; it’s what you do with it.
If you have an old Tumblr account now might be the perfect time to brush it off and jump in. Between the Twitter exodus and unreality Goncharov (1973) absolutely beat the site, there really isn’t a better collaborative social media effort to be a part of. just remember, Goncharov (1973) is a completely real movie and if you haven’t seen it, there’s probably a reason. You should write about it.
Which Goncharov (1973) continues to spread throughout the Tumblr-verse, and through the collective consciousness of unreality, you can expect it to get even weirder, wilder, gayer, and layered as it goes on. The game is a real, clever moment of self-awareness for every user who plays because this is exactly what fandom on Tumblr is. Goncharov (1973) is fun because users are both poking fun at themselves and inviting everyone else to join in the fun. Game over Goncharov (1973) embodies what many people love about Tumblr: an interpretive fan experience where everyone is right, because nothing is wrong.
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